The NBA is planning to have a special kind of game pass for their fans in the future.
According to commissioner Adam Silver, the league is looking into offering packages where fans can enjoy the last five minutes of exciting games live through NBA League Pass. The idea came up after identifying the changes in their viewing habits the past few years and will also give them a chance to get their money's worth even more.
“Certainly we’re going from a place where it was one price for an entire season of games. Now just in the last two years, we’ve made single games available. But I think you’re going to get to the point where somebody wants to watch the last five minutes of the game, and they go click, they’ll pay a set price for five minutes as opposed to what they would pay for two hours of the game.”
With the power of social media, fans often monitor games through feeds on Facebook or Twitter, and once they see that a game is set for an exciting finish or a player is at the brink of setting a new record, they can immediately just click on a link, get charged less and will be able to tune in immediately.
“I think you’re going to hit the point where for example … you’re on a Twitter feed or you get an alert. I think there will be a lot more sophisticated alerts, and you’ll see, ‘I know Sue Bird, I like Sue Bird, Sue Bird’s going for a record-setting game.’ And then you’re going to go click, and then you’re going to get the game.”
“I think you’re going to take the same great content, and you’re just going to make it that much more available to people who want it.”
In the league's attempt to make the game of basketball more popular in the world, this idea will definitely help them make it possible. It will also be interesting to find out how it will be patronized by the fans and when it will be launched by the NBA.
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