People from all walks of life have been buying and selling cards manufactured by baseball card giant Topps since the 1950s. This year, a lot more can invest in this company without even purchasing a single card from them. That’s because Topps is planning to go public in a couple of months.

In a report by the New York Times, the card company announced that they will accomplish this feat by enlisting the aid of Mudrick Captial Acquisitions Corporation, a Special Purpose Acquisition Company, or SPAC. Essentially, a SPAC acts as a “blank check” firm where private companies can pool their funds without the need to go through the conventional process of holding an Initial Public Offering, or IPO.

The said transaction includes the infusion of $250 million to this SPAC, which raises the overall value of Topps to $1.3 billion. Michael Eisner, the current chairman of Topps and ex-chief executive of the Walt Disney Company, stated that he will move forward with his entire stake in this new company and stay as its leader.

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Topps, which currently manufactures baseball cards as its primary product, will use this opportunity to dabble into Non-Fungible Tokens, or NFTs. By linking their cards to these digital tokens, the company is aiming to capture this growing trend and capitalize on it. With several Marvel and Star Wars brands under their wing, it isn’t far-fetched to see a digital expansion into these areas of the market.

If this move by Topps pushes through, they can increase their product offerings and expand into other profitable markets. It is also a sign that more businesses are seeing the potential of sports cards and how they can generate income in the years to come. In any case, Topps’ decision to go public will only strengthen the card market and greatly benefit those who are in the hobby.