New England Patriots tight end Rob Gronkowski did it to himself. The target that is on his back is his own doing. While people might get mad with Buffalo Bills safety Jordan Poyer for stating the obvious, it wasn't him who literally hurt someone by playing dirty.

On Sunday, Gronkowski took a cheap shot on a Bills player who just picked off Tom Brady. As a result, said Buffalo talent, Tre'Davious White, was forced into the concussion protocol.

Jordan Poyer is rightfully angry over this.

“It is unnecessary anywhere in this league,” Poyer said, via WEEI.com. “Tre made a great play. Obviously Gronk was frustrated and there’s no where in the league for that type of play. I understand flames are going, heat of the battle, but there’s not any room in the league for that type of crap.”

Poyer also said that “of course” the Bills will remember this play.

As for the polar bear disguised as a tight end, he issued an apology after the game:

“First off I definitely want to apologize to No. 27,” Gronkowski said, per Phil Perry of NBC Sports Boston. “I’m not in the business of that. It was just a lot of frustration. I was just really frustrated at that moment. Just want to apologize to Tre’Davious White. I don’t really believe in types of shots like that.”

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Bills safety Micah Hyde, who led Buffalo in tackles on the day with 12 stops, was not happy at all with Gronkowski and was shocked he wasn’t ejected from the game.

“That’s a dirty play, man,” Hyde said, per Mike Rodak of ESPN. “That’s not cool. It’s amazing to me that you don’t get ejected for something like that. It’s crazy. He obviously saw him on the ground. It’s like a wrestling move. I don’t know — elbow, shoulder — I don’t know what it was. I saw on the replay it was just a dirty play, man. That’s something the NFL talks about all the time about not wanting. If the refs didn’t see it live, they had a good chance to see it on the replay. Just a dirty play.”

There's zero arguing against Gronk's hit being dirty. What will be interesting, however, is to see how the NFL handles it.