Blazers news: CJ McCollum unveils own wine brand
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Blazers’ CJ McCollum unveils own wine brand

CJ McCollum, Blazers

As the league experienced an unprecedented hiatus due to the coronavirus pandemic, Portland Trail Blazers. guard CJ McCollum broadened his horizons by coming up with his very own wine brand.

A self-confessed wine connoisseur for years, the 28-year-old Lehigh University alum, now with the Blazers, unveiled the McCollum Heritage 91 brand on Thursday, highlighted by a release of a vintage 2018 Pinot this fall.

McCollum talked about being hands-on with the entire process, per a FOX News Oregon report on the Blazers guard’s new venture.

“It’s definitely a good place to start for someone who’s drank a variety of wines, from high class to ten dollar bottle, this fits the billing of someone who’s just getting introduced to it,” McCollum shared.

“For me personally during the quarantine, pizza has been a personal favorite in the wine, you can also pair it with pork, pasta, so it’s easy, versatile, and as I always say, you can always drink it with nothing.”

Aside from calling the shots in terms of the cultivation of his signature wine, McCollum revealed that he was also in charge of picking the brand, label, and logo design. He took a shot… but not on the basketball court for the Blazers.

The NBA’s fascination with wine, meanwhile, has long been a thing, especially for players and coaches (on teams other than the Blazers) looking for hobbies outside the basketball court. San Antonio Spurs legendary head coach Greg Popovich is known to shell out thousands of dollars each year on his private wine collection.

Retired NBA icon Dwyane Wade also ventured into the space, partnering with winemaker Jayson Pahlmeyer to come up with wine label D Wade Cellars in 2018.

CJ McCollum, meanwhile, is indeed a man of many talents. Apart from prowess on the hardwood for the Blazers, the 6-foot-3 guard has shown a keen interest on journalism and bared that he would like to pursue the field upon his retirement.

McCollum figured in yet another productive season for the Blazers this year, notching 22.5 points, 4.1 rebounds, and 4.3 assists in 62 games.