Both Damian Lillard and the Portland Trail Blazers have agreed to an endorsement deal with Biofreeze, as first reported by Shams Charania of The Athletic.
Sources: Portland star Damian Lillard has signed a multiyear endorsement deal with Biofreeze — which also has become the logo patch of the Trail Blazers.
— Shams Charania (@ShamsCharania) September 19, 2018
The Portland Trail Blazers deal, as also reported by Chris Haynes of ESPN, includes a multiyear deal with Performance Health. The first patch sponsor worn by the team will feature the brand logo for Biofreeze, which is an external pain relief product.
The deal hints on the subject of Lillard's future and loyalty to the franchise, as he gains a partnership tied in with the team's logo. The deal also makes a bold statement for Portland, as they continue to solidify their unity with Damian Lillard and clear away rumors of him being at the forefront of trades.
Terms of the multiyear endorsement for both parties has yet to be disclosed.
Unique and significant partnership for Lillard, gaining new endorsement deal with company of logo patch on Trail Blazers jerseys. https://t.co/FpeZ50KbWT
— Shams Charania (@ShamsCharania) September 19, 2018
Biofreeze has made significant strides in gaining access and popularity into the sports fanbase, recently signing deals with tennis star Sloane Stephens and snowboarding star Shaun White and will surely look to advance their growth with a major backing as well as publicity in the Trail Blazers.
With the new deal, the Blazers have become the 24th team to obtain a jersey brand patch partnership.