The Denver Broncos sure seem to have a lot of trust in the patience and loyalty of their fan base.
In the aftermath of finishing with a losing record in consecutive seasons for the first time since the early 1970s, Denver has decided to raise ticket prices on home games for 2019.
An average ticket for Broncos games played at Mile High next season will cost $103.06, up from $101.30 in 2018, an amount that ranked 15th in the NFL.
“In order to keep pace with the league, and at the same time respect our fans and how much we appreciate them, we knew we needed an increase but we were cognizant of not going overboard,” Clark Wray, the team's senior director of ticket strategy and analytics, told Ryan O'Halloran of The Denver Post.
Obviously, on-field performance didn't contribute to the front office's decision to increase ticket prices. Denver finished 6-10 in 2018, beset by ineffective play at quarterback from offseason signee Case Keenum and a defense that was decidedly and surprisingly average. Perhaps worse, franchise icon and general manager John Elway butted heads with marquee players throughout the season, on multiple occasions criticizing his team publicly for what he considered a lack of toughness.
Denver fired coach Vance Joseph the conclusion of the regular season. Barely more than a week later, Elway announced that the team hired highly-respected defensive coordinator Vic Fangio to be its next head coach.
The Broncos are in the midst of a crucial offseason, one that could include the selection of a potential franchise quarterback with the 10th pick in the 2019 draft, and maybe even the trade of superstar pass-rusher Von Miller, who's grown increasingly crossways with Elway of late.
What better time to raise ticket prices, right?
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