Cleveland Browns superstar wide receiver Odell Beckham Jr. is no stranger to making some headlines. Recently he's been doing so in a different way though; wearing watches.
Beckham Jr. isn't just wearing watches though. He's wearing them on the field. And these aren't just any other watches. These are expensive designer brands.
For each of the first two weeks he's worn a different flashy watch, pimped out with diamonds and all the fun stuff.
In what might be the most predictable next step of all-time, this has led to watch deal.
Making an entrance! We’re thrilled to announce that @obj is joining #DanielWellington as one of our new Icons. #OdellBeckhamJr pic.twitter.com/SaAj6cqr8w
— Daniel Wellington (@itisDW) September 18, 2019
The biggest surprise is that the deal is with Daniel Wellington. Both watches he's worn so far were Richard Mille.
Of course, you technically aren't allowed to wear watches during games. They're banned on the field and Beckham Jr. was told as much.
That doesn't mean he can't wear them during warmups though. And seriously, what better way to advertise a watch than this?
It looks like this will be a major story each week. In Week 2 before he even stepped onto the field for Browns' warmups, there were people on social media talking about “Odell Watch”. They were waiting to see which watch he had on and if he'd wear it onto the field.
Then when he was wearing it on the field for warmups, social media went crazy again. There were pictures and videos of it everywhere and people had even identified the watch and found links and prices.
Seriously, this is a fantastic move by Daniel Wellington. They're going to have their watches advertised on television and social media to be seen by millions weekly just because someone is wearing it on a football field.
Smart move by Daniel Wellington and great job by Odell Beckham Jr. to capitalize on the fun he's having.
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