Bucks news: Milwaukee to add Harley-Davidson ad patch on jersey
The Bucks have become the 12th NBA team to sport a corporate logo on its jerseys. This three-year pilot program will tip-off this upcoming season along with the league’s new deal with Nike.
Harley-Davidson’s signature orange, white and black logo will appear on the team’s white, green and alternate black jerseys during this 2017-18 season. The company was founded in Milwaukee and their corporate headquarters are located there.
“When we first saw how it looked, we thought it was just so authentic and natural,” said Anoop Prakash, Harley-Davidson’s director of United States marketing. “Two brands with heritage in Milwaukee, built on grit and Midwestern values, who brought their product to the world and succeeded.”
Don’t expect to get a ride with Giannis Antetokounmpo or Khris Middleton by courtesy of Harley-Davidson, as bike-riding is prohibited in NBA contracts, but the new deal will allow Harley to brand a fan area and will include an extra pregame ride from Bango, the team’s mascot.
“There’s a stereotype to Harley riders, but the reality is, it’s actually a very diverse group,” said Matt Pazaras, the Bucks’ senior vice president of business development and strategy. “What they’re looking for to refresh their brand fits nicely into the demographic we provide.”
“We think there will be Harley fans who will become Bucks fans and Bucks fans who become Harley fans,” Pazaras said.