Most teams around the NBA have already secured patch deals with various sponsors, but the Chicago Bulls were still without a partner — until Tuesday. According to a report from Joe Cowley, the Bulls have reached an agreement with Zenni Optical.
The Bulls and Zenni Optical announced on Tuesday a five-year partnership that will make the eyewear company the first-ever patch sponsor for the franchise, which also includes various marketing elements, community initiatives, digital assets, and in-arena signage as part of the deal.
BREAKING: #Bulls agree five-year jersey patch partnership with online glasses company @zennioptical.
The deal will be officially announced this afternoon. pic.twitter.com/fYWDJ6GTrc
— Pat Hunt (@PatHuntJr) October 16, 2018
The Bulls are now the 27th team to secure a patch deal. Team president and COO Michael Reinsdorf made an official statement with regards to the partnership with Zenni Optical.
“The Chicago Bulls jersey is one of the most iconic in the NBA and recognized across the globe, so it was important for us to be methodical and intentional in our search for a jersey patch partner,’’ Bulls president and COO Michael Reinsdorf said. “This kind of partnership unites two brands in very substantial and visible ways, meaning that who we choose to partner with will represent so much of who we are as a team and signals to our fans what we stand for.
“In our search, we put a high priority on partnering with a company that shares many of the Bulls’ values. Once we started our conversations with Zenni’s co-founder Julia Zhen and everyone at the company, it was quickly evident to us that they also place great importance on community and family, and for those reasons and many more we are excited to officially welcome Zenni into our Bulls family.’’
As with all other patches worn in the NBA, Chicago's variant will be sewn on the front of their jerseys in the upper-left corner.
The Bulls will kick off their regular-season campaign with a matchup against the Philadelphia 76ers on Thursday night. Tip-off inside The Wells Fargo Center is set for 8:00 p.m. ET with TNT having live broadcast coverage.
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