It looks as if Kanye West's “Donda Sports” is the next big thing. Rams future Hall of Famer Aaron Donald became the first big sports name to sign with Donda Sports and now Celtics star Jaylen Brown is linking up with Kanye as well, per TMZ. Brown is the first NBA player to land a deal with Donda Sports.
Kanye West and Jaylen Brown have been friends for quite some time. West has attended Celtics games and was spotted taking photos with Brown afterwards.
TMZ shared the motivation behind Donda Sports teaming up with Jaylen Brown.
We're told Donda eyed the Eastern Conference champ because of his intelligence, social activism and charitable work … as well as his success on the court.
The TMZ article also said that Kanye specifically wanted Brown because he believes Jaylen doesn't receive the attention deserves.
Brown is undeniably a star in the NBA. He averaged 23/6/4 this season and played a crucial role in helping the Celtics get to the NBA Finals. However, he is considered a secondary option behind Jayson Tatum for Boston. So people tend to overlook what Brown brings to the table.
Kanye West's goal is to help Brown receive the accolades and attention he deserves. But Jaylen Brown could bring all of that upon himself with a big NBA Finals performance against the Warriors.
Nonetheless, this partnership with Donda Sports should be beneficial for both West and Brown moving forward. Jaylen Brown is clearly emerging as a star both on and off the court.
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