Celtics’ Jayson Tatum signs multi-year shoe deal with Jordan Brand
The St. Louis-born star is coming off being the first NBA player to suit up in Nike’s auto-lacing Adapt BB model this past season, soon switching to one of the Swoosh’s subsidiaries with the iconic Jumpman logo.
It’s unknown at this point if Tatum will have a signature sneaker coming up in the future, but it’s likely that would have to wait until his status in the league rises with time.
Tatum is only 21 years old and a talent on the rise, especially if he manages to be the featured scorer this upcoming season, with his teammates Kyrie Irving and Al Horford expected to leave this summer.
Jordan Brand has been symbolic with excellence throughout the years, and its main athlete, Michael Jordan, has worked to keep that line of prestige throughout the years.
Athletes like Derek Jeter, Ray Allen, Randy Moss, Maya Moore, Roy Jones Jr., and CC Sabathia have donned the legendary Jumpman through the course of the years, and now it looks like Tatum has ascended as a worthy member of a star-studded roster of athletes blessed by Jordan himself.