Boston Celtics center Robert Williams is having quite the impressive outing on Tuesday evening against the defending NBA Champion Toronto Raptors. While NBA big men have seen their roles evolve over time as the tradition center no longer truly exists in most cases, Williams has continued to show that his skill set can still be pretty useful — even in the playoffs.

Not only that, but the Celtics' big man has a unique persona and an even better nickname as the latter could net Williams some big-time benefits moving forward. With his “Time Lord” nickname evolving on “Celtics Twitter,” perhaps Williams is now in line to cash in on the unique tag.

“They’ve reached out, they’ve reached out,” Williams recently said of Tissot, one of the NBA’s official sponsors, via NBC Sports Boston. “It may or may not be in the works. They’ve reached out.”

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At the present moment, though, Williams and his Celtics teammates are simply enjoying the team's 2-0 series lead over the aforementioned Raptors. With the Celtics initially taking down the Philadelphia 76ers and the Raptors dismantling the Brooklyn Nets to begin the postseason, the two Eastern Conference powerhouses are now squaring off in the second round of the playoffs with Boston already jumping out to a commanding series lead.

Thanks to Williams' efforts on Tuesday evening in the “NBA Bubble” down in Orlando, the Celtics will look to add to such a lead later this week as the Eastern Conference Finals are now within legitimate reach for Boston.