Kawhi Leonard’s New Balance ad declares L.A. ‘is his city,’ takes subtle jabs at LeBron James
When Kawhi Leonard asked the San Antonio Spurs for a trade in 2018, everyone knew he wanted to play in Los Angeles. When the Spurs ultimately dealt him to the Toronto Raptors, everyone knew he wanted to play in Los Angeles. When he hit free agency earlier this summer, everyone knew he wanted to play for Los Angeles.
It took a while, but after a year in which he won his second NBA championship along the way, Leonard signed with the Clippers, reuniting himself with the state in which he grew up.
And now, Leonard has a commercial advertising his New Balance sneakers in which LA is declared “his city,” complete with subtle digs at LeBron James:
Kawhi and New Balance are low-key savage and so on-brand for dropping this 'Reign Over LA' ad on the same day his Clippers face 'King James' and the Lakers. They even got the little crown on Kawhi's keychain. 👀 pic.twitter.com/pcJfaoMYqA
— Tomer Azarly (@TomerAzarly) October 22, 2019
Kawhi Leonard and the Clippers will face LeBron James and the Lakers to open the season on Tuesday night at Staples Center.
Leonard, a Riverside, Ca. native, played his collegiate basketball at San Diego State and was originally selected by the Indiana Pacers with the 15th overall pick of the 2011 NBA Draft.
Of course, he was then immediately traded to the Spurs for George Hill, a deal the Pacers will forever regret.
Leonard spent the first seven years of his career in San Antonio, winning a championship and a Finals MVP in 2014 and making back-to-back All-Star appearances in 2016 and 2017.
A quad injury then sidelined him for most of 2018, but due to a disconnect between Leonard and the Spurs over his health status, Leonard asked out and was traded to the Raptors.
He played in 60 games with Toronto last season, averaging 26.6 points, 7.3 rebounds, 3.3 assists and 1.8 steals over 34.0 minutes per game while shooting 49.6 percent from the floor, 37.1 percent from 3-point range and 85.4 percent from the free-throw line.
The 28-year-old went on to lead the Raptors to their first NBA title, taking home Finals MVP honors yet again.