The Dallas Cowboys have resumed talks on a contract extension for star quarterback Dak Prescott, per Ed Werder of ESPN.

Dallas was hoping to sign Prescott to an extension prior to the start of free agency, but the two sides could not come to an agreement, and the Cowboys slapped the exclusive franchise tag on Prescott.

However, it only makes sense for the Cowboys to show urgency in working out a new deal. There is every chance in the world Prescott could orchestrate a holdout if he does not have a new contract before training camp, and Dallas would likely prefer to avoid another soap opera following Ezekiel Elliott's contract situation last season.

Of course, the Cowboys are going to have to pay a fortune to keep Prescott around.

Prescott reportedly turned down a contract that would have paid him $33 million in terms of annual average value back in September, and it is possible he hopes to surpass Russell Wilson's record of $35 million in new-money AAV.

But it seems likely the two sides will get something done. Both Jerry and Stephen Jones have been optimistic about re-signing Prescott, and the former Mississippi State man is coming off a career year.

Prescott threw for over 4,900 yards and 30 touchdowns last season, and he ranked fourth among qualified quarterbacks in terms of total QBR, per ESPN.

The Cowboys seem to be getting ahead of any potential drama by resuming contract talks, especially given the franchise tender situation could turn ugly otherwise.

In any case, Prescott might be in line for a record-breaking payday.