Dallas Cowboys owner Jerry Jones is in the media for a reason other than just fighting with owners this week. A video surfaced of him making some incredibly insensitive racial comments.

A video was given to The Blast that featured Jones making a racially insensitive comment at a Dallas hotel in 2013. A Cowboys fan asked him for a message for his fiancee. Jones obliged them.

“Jennifer, congratulations on the wedding. Now, you know he’s with a black girl tonight, don’t you?” Jones said.

Yikes. That isn't ideal.

Jerry Jones has now released a statement to say how sorry he is.

“That comment was inappropriate,” Jones said, via ESPN’s Todd Archer “It’s not who I am, and I’m sorry.”

Listen, I always love when people get busted for doing anything unseemly, then claim “that's not who I am.” Who are you then? You are all the things that you don't say or do?

For context as to why this all came out now, per ESPN's report:

According to The Blast, the person who shot the video shared it with friends recently “because he thought the current temperature of race in the NFL and the country made Jones' comments relevant.” The video was then sent to the website “because the individuals involved thought it was important for NFL fans to see,” The Blast said.

That person is not wrong. During a time of incredible racial tension in the United States, as well as in the National Football League, comments like that do shed new light on some of the actions people have been taking.

Oddly, this story hasn't garnered that much mainstream attention (outside that one ESPN report).