The NFL is king in America, and Rodger Goodell continues to expand the brand to a global stage by playing games in other countries. Thanks to the NFL's booming popularity, the price tag for each franchise has significantly gone up over the last few decades. According to Pro Football Talk, Dallas Cowboys owner Jerry Jones is bewildered by the league's development and how much the Broncos might be sold for.
When Jones originally purchased the Cowboys in 1989, the franchise sold for $150 million. Now, the Broncos are evaluated to be worth $4.5 billion. Jones reacted to the league's growth over the past several decades:
“Every day, every week, it never ceases to amaze me how the NFL continues to evolve and continues to grow and continues to dominate the [sports] landscape. Every time I think I totally understand it, it still blows me away,” – Cowboys owner, Jerry Jones.
The league has truly come a long way, even in just the last four years. For comparison, the Broncos are “about to be sold for an estimated $4.5 billion, twice the number David Tepper paid for the Carolina Panthers in 2018,” per Pro Football Talk. What makes these figures crazy is that neither Denver nor Carolina are considered big-market teams. The Cowboys are likely worth even way more than $4.5 billion.
With the league continuing to grow, there is no telling what will come next. There are rumblings of new franchises sprouting up in the future, but for now, that is simply speculation. With that in mind, we could be seeing a $10 billion price tag for an NFL franchise in the near future. Jerry Jones thinks he could fetch that for the Cowboys, but he has zero plans to sell.
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