Dwyane Wade is setting up his career after the NBA. Together with hip-hop star and Toronto Raptors global ambassador Drake, the Miami Heat legend has invested in a startup.
As reported by Alexandra Steigrad of the New York Post, Drake and Wade have invested in a digital sports media startup company named The Mars Reel — which will cover top high school athletes and their respective teams.
An initial $4.7 million has been completed with the aid of the two celebrities. In fact, Wade and Drake are the latest stars to jump ship to support the company, joining LeBron James and Kevin Durant and hip-hop artist Nas.
Other investors include Maverick Carter who is LeBron James’ business partner and CEO of Uninterrupted and Springhill Entertainment, Devin Johnson who is the president of Uninterrupted, DraftKings CEO Jason Robins, Translation founder and CEO Steve Stoute, Bruce Tuchman who is a former global network chief for AMC, Sundance, and MGM. Also Mars Reel's chairman is Jerry Hall who is a founder and former CEO of Rev Software and 500 Startups, and their lead investor is Robert Hisaoka.
Otter Media, which recently became a unit of WarnerMedia, will serve as an adviser and strategic partner of the company.
Mars Reel was founded in 2010 by twin brothers Brandon and Bradley Deyo — both were high-school ballers themselves back in Maryland.
The media company has produced long-form shows such as “Mars Reel Chronicles” — which documents the daily lives of NBA prospects. “Life on Mars,” meanwhile, zeroes in on athletes who are tasked with overcoming seemingly impossible odds to reach their goals.
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