The Miami Heat have increased their fandom in recent years thanks to their famed “Vice” jerseys. The theme used for the threads is symbolic of Miami's South Beach, and the franchise wanted to give these unique City Edition jerseys a special sendoff for the 2020-21 NBA season.
The new jerseys, called “ViceVersa,” is incorporating different aspects from the prior iterations and even blending some of the colors, with one pink side and one light blue side meeting in the middle. Check it out:
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Zach Lowe of ESPN has details on the conception of these new threads. The Heat wanted to make them extra-special:
They liked the idea that fans along the sidelines and watching on TV would see different colors as the Heat changed sides of the floor during live play. The Heat would look like a pink army running one way, and then morph into a light blue brigade turning and jogging to the opposite end. Having the gradient flow across the jersey also distinguished Miami's uniform from the Utah Jazz‘s orange-and-red city edition, featuring a gradient scheme that ripples up and down in wide, rigid stripes.
Heat officials felt something wasn't quite right. The colors weren't popping as dramatically as they had expected. They decided to try black lettering and trim instead of white, ending up with what became their final result — a uniform they are calling “ViceVersa,” and unveiling exclusively at ESPN on Tuesday.
This is the fifth iteration of the “Vice” jerseys after white, black, pink and light blue versions. They have been very popular throughout the years:
Since revealing the first “Vice” uniform in 2017, the Heat have sold more than 120,000 “Vice” jerseys from their team store and website — generating five times more revenue than equivalent sales from the team's three championship seasons combined, team officials said.
After an unexpected deep postseason run in the 2020 NBA Playoffs, the Miami Heat are poised to have a bright future and remain in contention for more titles moving forward. These new uniforms will hopefully bring them luck as they aim to get back on the NBA Finals stage and handle their unfinished business in the 2020-2021 season.
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