In the age of social media, the NBA has grown into a fashion factory. The tunnel has slowly transformed into a runway, as streetwear encroaches further on traditional fashion. Most brands on this list are streetwear mainstays, while others have just recently been discovered by the keen eye of NBA players during the 2017-18 season.
Our list includes 90’s skate brand Supreme, the up and coming basketball conscious Clutch brand, LA-based,Fear of God, the Japanese influenced Bape, and Westbrook affiliated Honor the Gift.
In celebration of streetwear and NBA fashion sense, we’ve gathered photos of your favorite players sporting these brands.
5. Supreme
The massive streetwear hype machine shouldn’t come as a surprise here. However, they’ve managed to find their way onto the hardwood this year with their shooting sleeves. JR Smith is pictured above, and Kelly Oubre also rocked the sleeve, but both players were asked to remove the gear during timeouts. Oubre is quoted saying, “”It’s just something wavy, honestly. I don’t know if it’s too wavy for them, but honestly I had fun.”
4. Clutch
Clutch is by far the youngest brand on this list. They’ve burst onto the NBA scene this year with their socially conscious campaigns. Austin Rivers is pictured above supporting the Shoot Hoops Not Guns campaign, which donates all profits to Parkland victims. Sindarius Thornwell, Josh Hart, and Earl Watson have also sported the gear. DeJuan Blair is also featured wearing the Heart over Height hoodie.
Clutch is also by far the most affordable brand listed here, as none of the gear exceeds $50.
3. Fear of God
John Wall is one of the more fashionable players in the NBA right now. He seems to have no issues spending his $207 million dollar max contract signed this off-season. He’s pictured here in a Fear of God Denim jacket that retails for $1,700. Fear of God is heavily influenced by 90’s Hip Hop, Grunge, and skate culture.
2. Bape
A graphic favorite and heavyweight of streetwear, Bape is beloved amongst NBA players. D'Angelo Russell is pictured above rocking a signature Bape hoodie. He was also photographed wearing shorts during a practice session this past summer.
1. Honor the Gift
Honor the Gift is a brand heavily endorsed by the always fashionable Russell Westbrook. Russ is seen here dripped from head to toe in what looks to be a retail store. Honor the Gift promotes self belief and dedication to honor the gift ‘he’ has given you, shaped into different product offerings that represents a personal promise to challenge all and achieve greatness no matter what hardship comes your way.
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