Jake Paul has opted to keep his feud with UFC President Dana White going. The YouTuber turned boxer has been advocating for better pay and benefits for fighters in the UFC.

Jake Paul announced on Twitter that he has purchased stock in the UFC and that technically makes him an owner. He's hoping it leads to a change in fighter pay and believes this is the way to do it.

I’ve invested in EDR (UFC) stock with my partner Geoffrey Woo to focus on UFCs ESG (Environmental, Social, and Governance) standards relating to fighters. We believe EDR can drive long-term economic value by increasing UFC fighter pay & providing them healthcare. Reaching out to (Engine No. 1 investment group) to partner on this “endeavor”.

Jake Paul's business partner, Geoffrey Woo, released a statement on Twitter to announce who he was and what he would be doing with Paul. It appears to be a very serious thing for both parties.

“Jake is the archetype of the future, where individual transcends the machine. This is happening across all sectors — media, entertainment, & tech start ups where dynamic, innovative individuals & creators are bargaining toe-to-toe w the owners, the institutions, and the academy.

“We believe the best way to accelerate this inevitable revolution is to lead it from within the UFC as co-owners & impact investors. We will use our investment stake to rally fans, athletes, fellow shareholders, and management to do the right thing.

“Who am I? I come from Silicon Valley & web3/crypto. Skin in the game, shared equity, and long-term alignment is the underlying incentive model that made Silicon Valley and crypto the most impactful business models of the last 20 years. We intend to apply these models to the UFC.

“I invite likeminded shareholders, our Board, our largest institutional to the smallest individual owners of EDR / UFC to join Jake Paul, Anti Fund, and I to drive management change to upgrade sport culture, whilst capturing outsized long-term equity value.

“It’s not just the right thing to do, but the profitable one.”