New Brooklyn Nets point guard Jeremy Lin has received mixed reactions for some of his recent decisions, such as the decision to style his hair with French braids.
The latest update from the Lin camp is that according to a record on file at the U.S. Patent and Trademark Office, he has applied to trademark the term ‘Brook-Lin’. The Harvard graduate seemingly feels as though the phrase has potential to take off if he proves his worth in his new home.
Four years ago, two people attempted to trademark the phrase ‘LinSanity’ during his sensational run of form for the New York Knicks and only fifty-four days later did Lin receive full rights. It seems as though he has learned from his mistakes.
More than four years after he first filed for it, Jeremy Lin was granted the trademark to "Linsanity" just 53 days ago.
— Darren Rovell (@darrenrovell) April 24, 2016
The move will stop others from using his name commercially and give more control over his image. The application itself notes that the phrase could be used to sell clothing such as hooded sweatshirts and t-shirts.
Jeremy Lin joins a Nets team that finds themselves in a quagmire, struggling for wins last season, failing to attract any franchise leading free-agents and owing all of their foreseeable draft picks to the Boston Celtics.
If Lin manages to make a significant contribution to a change of fortune for the Nets, you can expect to see the phrase ‘Brook-Lin’ on a regular basis.
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