Kevin Durant’s stature as one of the best basketball players of this generation has made him one of the wealthiest athletes in all of sports.
KD signed a four-year, $164 million contract with the Brooklyn Nets over the summer and is currently worth $170 million dollars in 2020. This makes him the third-richest NBA player behind fellow superstars LeBron James and former teammate Stephen Curry.
Durant has been a max contract-worthy player since Day 1 and he will make $351,439,033 in NBA money once his Nets contract expires in 2023.
The two-time champion, of course, does not limit his earnings inside the court, engaging in plenty of profitable opportunities outside of it.
Annually, he earns more from these ventures, raking in $35 million in endorsements while earning approximately $30 million in NBA salary. All in all, the Slim Reaper is estimated to have collected a staggering 400 million (and counting) in salary and endorsements throughout his 13-year career.
To keep up with all his money-making ways, Durant created 35 Ventures last year to help consolidate his multiple business enterprises.
His grandest partnership is with sporting giant Nike, who locked him up in a lengthy deal until 2024. Durant was heavily courted by rival company Under Armour in 2014, but Nike reportedly countered with a massive extension somewhere around the $265-to -285 million range.
Durant’s 10-year deal with the Swoosh has the potential to reach as high as $300 million and also includes a $50 million retirement package, according to a source from USA Today. The royalties alone from his signature KD shoe line is enough to set him and his family up for life.
The one-time league MVP also has lucrative deals with big-time brands like Alaska Airlines, Google, Sprint, Gatorade, Panini, General Electric, and 2K Sports.
Although he does have a love and hate relationship with the media, Durant also has ongoing agreements with the likes of Apple, ESPN, and YouTube. Durant has been wise in spreading his assets with investments in tech companies like Postmates, Lime, Acorns, and Rubrik. He also formed his own production company called Unanimous Media, which has recently agreed to a multi-year development deal with Sony Pictures Entertainment.
His company Thirty Five Ventures produced the recently released documentary Basketball County just last week.
The 6-foot-10 scoring savant even famously tried his hand in acting in 2012, headlining the basketball-movie Thunderstruck.
Durant has done a tremendous job maximizing his star power, despite admittedly being not too keen on promoting an image. In an interview with Sports Illustrated, Durant was quoted as saying that “global marketing and all that stuff” does not interest him.
Like other well-off athletes, Durant has made it a point to share his immense wealth through numerous philanthropic causes. He pledged $1 million to the American Red Cross in 2013 to aid the Moore tornado victims. His former team, the Oklahoma City Thunder, as well as Nike, matched Durant’s donation.
Durant has given back to his hometown of Prince George’s County, Maryland by opening an after-school faculty called College Track at The Durant Center. The center focuses on providing low-income and underserved students with resources to pursue a college education.
The 10-time All-Star is also tied up with the Washington, D. C. branch of P’Tones Records as a spokesperson. Durant has publicly endorsed the nationwide non-profit after-school music program for several years now.
It remains unclear if Durant will be back to his MVP-form next season when he returns from a devastating Achilles injury he suffered in last year’s finals. Regardless if he will be the same player, KD has certainly made his mark on and off the court and has a fat bank account to show for it.