Brooklyn Nets star Kevin Durant is out for the season, so he's busy lighting fires wherever he can.

Durant came to New York Hip Hop Station Hot 97 and talked about the New York Knicks as a basketball team and a brand. He was rather unforgiving about his words to the team.

“I think a lot of fans look at the Knicks as a brand and expect these younger players in their lifetime don't remember the Knicks being good,” Durant said.

“I've seen the Knicks in the Finals, but kids coming up after me didn't see that. So that whole brand of the Knicks is not as cool as let's say the Golden State Warriors, or even the Lakers or the Nets now.”

Marcus Morris immediately responded with a jab of his own, saying that he was “never a fan of doing what was cool.” He then doubled down on his take on Friday, reiterating that what's cool should not be a basis when making decisions.

While MArcus Morris has a point, he cannot deny that what Kevin Durant said has weight in it. The Knicks came into the summer expecting to get three stars in their team. However, what they got are a slew of solid veteran players, albeit no stars.

New York's rebuild has no end in sight, and they may be destined for another disappointing season in the Big Apple.