Los Angeles Lakers star LeBron James was honored by Nickelodean as the recipient of the Generation Change Award, also winning the award for āFavorite Male Athlete.ā
James took to Twitter to thank the fans and voters, dedicating the awards to āall my kids and kids all over the world needing any inspiration at this moment and in the future.ā
Once again thank you guys so much for this! This awards is headed to Akron inside the @IPROMISESchool. Dedicated to all my kids and kids all over the world needing any inspiration at this moment and in the future. šš¾šŖš¾ā¤ļøš https://t.co/qpePyAJ9PA
ā LeBron James (@KingJames) May 3, 2020
James has affected change through his philanthropic efforts. Most notably in the creation of the I PROMISE School in Akron, Ohio, which serves at-risk students. The inaugural class at the I PROMISE school recently received free tuition from Kent State University back in February.
James and his business partner, Maverick Carter, are the executive producers for an upcoming documentary about the school. Via Jesse Washington of The Undefeated.
When James returned to the Cleveland Cavaliers from Miami in 2014, heĀ launched I Promise with the Akron Public Schools district as a part-time enrichment program for third graders who could not read at grade level. Jamesā next step was pledging that every I Promise kid who graduated from high school could attend the University of Akron for free. In 2018, he gathered all his kids into one school.
Thatās where the film begins, chronicling the schoolās first year. Directed by Marc Levin and produced by James and his business partner Maverick Carterās SpringHill Entertainment, itās broken into eight-minute episodes as part of Quibiās short-form, mobile-centric format. Five of the 15 episodes were made available to The Undefeated ahead of the release.
LeBron has not been able to go to work for his day job as an NBA player with the current season still suspended due to the coronavirus pandemic.
Nevertheless, James is continuing to serve as an inspiration for his work with children and in communities of need.