LeBron James reacts to SpringHill Company winning Sports Emmy for Muhammad Ali film
James himself took to Twitter to congratulate his team during this defining moment:
— LeBron James (@KingJames) August 12, 2020
SpringHill Company’s official Twitter account also made the announcement on its own account, while also using the Lakers star’s familiar “strive for greatness” tagline.
— thespringhillco (@TheSpringHillCo) August 12, 2020
The Lakers superstar co-founded SpringHill Company with his childhood friend and business partner, Maverick Carter, back in 2007. Their first work featured the now-renowned “More Than a Game” documentary from 2009, which featured James’ basketball journey during his high school days. This team is also behind the 2017 documentary “The Carter Effect,” which chronicles the career of NBA legend Vince Carter.
Unsurprisingly, SpringHill Company has also dipped its toes in the socio-political sphere, releasing a couple of politically-charged documentaries, including “Shut Up and Dribble” from 2018. This was how the Lakers superstar responded to Fox News reporter Laura Ingraham’s statement telling LeBron to “shut up and dribble” in response to James’ involvement in the political sphere.
SpringHill, of course, is also very much involved in the upcoming Warner Bros. feature film “Space Jam 2,” which stars none other than LeBron James himself. For those unaware, it’s a highly anticipated flick starring numerous NBA superstars, from the Lakers and elsewhere.
It is clear, however, that SpringHill’s recent work on the Muhammad Ali documentary has emerged as one of its finest pieces to date. The Sports Emmys is arguably the most prestigious awarding body in all of sports entertainment, and to be able to be recognized and awarded by this body is no small feat.
Our congratulations go out to LeBron James, Maverick Carter, the memory of Muhammad Ali and the rest of the folks at SpringHill Company.