Los Angeles Lakers superstar LeBron James' own production firm, SpringHill Company, has just bagged a Sports Emmy for its wonderful work on the Muhammad Ali documentary, โWhat's My Name.โ
James himself took to Twitter to congratulate his team during this defining moment:
Yessir!!!!!!! @mavcarter @TheSpringHillCo. ๐๐พ๐๐พ๐๐พ๐๐พ๐๐พ. Congrats to the whole team! Love this project from the time we received it. WOW!! ๐๐พโ๐พ๐ https://t.co/fcbhJQCLKJ
โ LeBron James (@KingJames) August 12, 2020
SpringHill Company's official Twitter account also made the announcement on its own account, while also using the Lakers star's familiar โstrive for greatnessโ tagline.
#StriveForGreatness ๐
Thank you to all our incredible partners at @HBO, Sutter Road, Fuqua Films, @Zipper, @AuthenticBrands, our amazing production/post team & of course the ๐ @MuhammadAli ๐ฅ๐ฅ https://t.co/q9hcz9qfWL
โ SpringHill (@makespringhill) August 12, 2020
The Lakers superstar co-founded SpringHill Company with his childhood friend and business partner, Maverick Carter, back in 2007. Their first work featured the now-renowned โMore Than a Gameโ documentary from 2009, which featured James' basketball journey during his high school days. This team is also behind the 2017 documentary โThe Carter Effect,โ which chronicles the career of NBA legend Vince Carter.
Unsurprisingly, SpringHill Company has also dipped its toes in the socio-political sphere, releasing a couple of politically-charged documentaries, including โShut Up and Dribbleโ from 2018. This was how the Lakers superstar responded to Fox News reporter Laura Ingraham's statement telling LeBron to โshut up and dribbleโ in response to James' involvement in the political sphere.
SpringHill, of course, is also very much involved in the upcoming Warner Bros. feature film โSpace Jam 2,โ which stars none other than LeBron James himself. For those unaware, it's a highly anticipated flick starring numerous NBA superstars, from the Lakers and elsewhere.
It is clear, however, that SpringHill's recent work on the Muhammad Ali documentary has emerged as one of its finest pieces to date. The Sports Emmys is arguably the most prestigious awarding body in all of sports entertainment, and to be able to be recognized andย awarded by this body is no small feat.
Our congratulations go out to LeBron James, Maverick Carter, the memory of Muhammad Ali and the rest of the folks at SpringHill Company.