With LaVar Ball's Junior Basketball Association's inaugural season heading to the playoffs stage, some concerns have been raised regarding its genuine marketability. This is due, in most part, to the league's lower-than-expected attendance.
Nonetheless, the patriarch of the Ball family does not appear to be too worried about this, and he has even provided us with a detailed explanation on why the league's low turnout is not a proper indicator of the JBA's overall success.
“Social media is where it’s at right now,” Ball said Friday on a Chicago morning show. “Everyone comes in there and says ‘well, the JBA is not doing too well if you look at the stands.’ But is it better to have all cameras in there and 100 people? Or 10,000 people in there with no cameras? The scouts want to say ‘hey is that guy good’ and there’s 10,000 people in there, it’s just people saying that he’s good. So when the camera is in there and they’re playing in arenas and they say this kid is good, press rewind, we’ll watch this kid again.”
To be fair, Ball seems to be making some sense here. From an economics standpoint, profits from TV and social media coverage do outweigh the income generated by gate receipts.
But then again, the question still remains: Is the JBA making enough noise in the realm of mainstream media? Or is it merely another Ball publicity stunt that will end up being another one-and-done show.
At the very least, it does give an opportunity to aspiring basketball players to showcase their skills, in the hopes of someone, somewhere taking notice.
Below is the full clip of LaVar Ball tackling the JBA's live audience issues, among other things.
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