If the very high asking price of $2 billion for a shoe deal was not enough, LaVar Ball has made it known that his family's Big Baller Brand has now increased the cost of how much a shoe company needs to pay to close a deal with them.
The outspoken former professional football player recently appeared on FS1's The Herd with Colin Cowherd, where he claimed that since his son, Lonzo, is likely headed to the Los Angeles Lakers, it has raised his stock even more and that a potential deal with BBB just went up to $3 billion.
“Now that Lonzo's headed to Los Angeles, what they should have done is give me a billion dollars and let me be on my way.”
“Now you know…if they want to talk to me now, it just went up to $3 billion. Triple B's—billion, billion, billion.”
“That's the only way they going to come at me. I'm already in the building. I don't need them for nothing, as you can tell.”
While many may think that his figures may be way too much, it's also hard to question his ways as it has become effective in bringing more attention to him and his family. Big Baller Brand has now been much talked about, and since the launch of the ZO2's, has received a lot of negative reaction from the public, following the $495 price tag placed on it.
It remains to be seen if a shoe and apparel manufacturer will try to push a deal with the Balls. However, Lavar and his sons will need to prove first that they are the real deal in order to boost their sales and possibly receive an offer from their big name competitors.
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