It was the slap that launched a thousand memes. And quite possibly, soon-to-be-published think-pieces and psychobabble articles. Superstar actor Will Smith really put fate in his hand on Sunday night as he slapped the wits out of superstar comedian Chris Rock at the 94th Oscars.

By now, you've read how the incident unfolded. Smith's shocking decision was like a slap on the back. But only the face. NBA and NFL stars were left with mouths agape following the incident (it was reportedly the total opposite of the audience's reaction to Men in Black II). But of course, what's a public fight without the obligatory post from boxer Logan Paul?

Always the salesman, Paul capitalized on the trending altercation of Smith and Rock, taking to Twitter to push for the energy drink he's endorsing. He also made sure to take a swipe at their biggest rival. Clue: It rhymes with Shmatorade.

Talk about prime content.

The 26-year-old Paul, who became famous for his insane YouTube videos that would make Smith's slap feel like a kiss from a rainbow-colored butterfly, is a fan of fisticuffs. Last year, he fought in an exhibition match against Floyd Maywweather Jr. and lost via unanimous decision. His brother Jake Paul has a more impressive boxing career, winning all five of his professional bouts, so far.

Paul, the less-stellar fighter, is scheduled to appear at WrestleMania 38 next month. Maybe he'll get more slapping action there.