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Lonzo Ball’s agent to seek partnership sneaker deal with family’s Big Baller Brand

lavar ball, lonzo ball
Richard Mackson/USA TODAY Sports

The Ball family will look to take the branding of their kids to unprecedented heights.

Following Lonzo Ball‘s dynamic freshman season with the UCLA Bruins that came to an end with a loss to Kentucky in the Sweet 16, his newly-hired agent, Harrison Gaines, plans to seek a shoe deal with one of the top sneaker companies as a partner for the family brand, rather than a regular endorsement.

The family recently launched Ball Sports Group, which now owns the Big Baller Brand athletic apparel company — apparel which father LaVar Ball has been seen wearing since his rise in relevance with the media.

LaVar Ball intends to have all of his three sons — Lonzo, LiAngelo, and LaMelo — receive a massive bundle endorsement deal of $1 billion, throwing out said offer to companies such as Nike, Under Amour, and Adidas, according to Josh Peter of USA TODAY Sports.

While all his kids are committed to UCLA, the problem lies on LiAngelo, who is currently only a three-star recruit and 40th in his position in the ESPN rankings. A 6-foot-6, 240-pound small forward, LiAngelo lacks the agility and smoothness of his other two brothers — something most sneaker companies would be foolish to ignore before signing a bundled deal of any kind.

Without looking exactly at a delusional $1 billion figure, Lonzo and LaMelo seem to be big-money-type players, but LaVar’s obsession with having all three of his kids be part of the deal could make any sort of negotiation fall apart.

Lonzo Ball is projected to go in the top three during the 2017 NBA Draft with averages of 14.3 points, 6.7 assists, and 4.7 rebounds during the NCAA tournament. A dynamic court-vision and all-around floor game makes his ceiling very high in the eyes of GMs and front office personnel around the league.

Lonzo’s success or lack thereof during his NBA rookie season will pave or break the way for his siblings future endorsements.

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