Dallas Mavericks superstar Luka Doncic is one of the best and most popular basketball players today. Now, he is looking to capitalize on that to expand his reach and influence beyond the basketball court.
With that said, Doncic has made the decision to sign with WME Sports to help him grow his business and partnerships of the court. According to The Hollywood Reporter, WME Sports will work with the Mavs star on brand partnerships, as well as content, digital and talent ventures and social strategy.
“I’m excited,” Doncic said about the partnership, per Sportico. “WME Sports has so much to offer, and I know they’re the perfect partner to help me achieve all of my goals off the court.”
For what it's worth, though, Luka Doncic is not changing his on-court representation and will remain with Bill Duffy and Quique Villalobos of BDA Sports.
The Mavs star has already achieved so much in just three years in the NBA. Not to mention that he is also projected to be the face of the league in the near future. Considering all that, it's not really surprising for him to put emphasis on his off-court ventures.
Doncic, however, knows very well where his priorities are. The Mavs guard has repeatedly said that he wants to win at the highest level, and based on the early returns of training camp, he and the rest of Dallas are more than ready to compete and get over that first-round playoff hump.
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