Mavs’ Mark Cuban explains why he doesn’t like the idea of a shorter NBA season
Over the past couple of years, there have been countless debates about whether or not the NBA should shorten the season. During that span, a series of career-altering and/or season-ending injuries have taken place. Moreover, TV ratings are constantly dropping. A lot of people believe that shortening the NBA season would solve several issues, but Dallas Mavericks owner Mark Cuban isn’t a fan of this idea.
IMHO, Key reason I'm not for a <78 gm schedule: in a very competitive OTT environment, our potential customer's greatest challenges are cust acq and retention. Longer season/yr round NBA programming =more sign ups, less reason to churn, more value https://t.co/0z6mGMRCEP
— Mark Cuban (@mcuban) November 25, 2019
The NBA has publicly stated that there is no plan to shorten the regular season, but there are rumors that the league could seriously consider it in 2021 or 2022. However, if the league will decide to cut the regular season schedule, both owners and players would have to agree to a pay cut — which seems unlikely. Plus, it would also hurt all the people who work in the stadiums for those 82 games. But even if the players and owners did agree to a shorter schedule, the league would likely have to renegotiate the TV contracts.
One great benefit of a shorter NBA season is the fact that players will have more time to rest and that the risk of suffering serious injuries will be decreased. That would result in lesser load management for the league’s best players, and it will definitely improve the quality of play around the league.
Over the coming months — and even years — expect the discussions about shortening the NBA season to intensify. The outcome of this season will have a significant impact on whether the league will seriously look into it or not.