In a blog post on the new HoYoverse website, the launch of this global gaming brand was announced, along with its aim to “provide global players with an immersive virtual world experience.” According to them, the launch of HoYoverse is a show of commitment to miHoYo's global audiences. Their titles, such as Genshin Impact, Honkai Impact 3rd, and Tears of Themis, were received well by players outside of their main country of operations in China.
HoYoverse co-founder and CEO Haoyu Cai shared their thoughts, saying “Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment, which will provide players with a high level of freedom and immersion. We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields, including artificial intelligence, cloud computing, and pipeline construction, to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.”
HoYoverse also announced that they will be expanding their content production, technology research, and publishing duties. The announcement revealed the prospected areas of HoYoverse offices, such as Montreal, Los Angeles, Tokyo, Singapore, and Seoul.
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