With the upcoming season just a few weeks away, the NBA has launched its new campaign, with the theme “I’m Why.” This comes as a follow up to the success of their promotion last year, “This is why we play,” which quickly became a hit to fans around the world, especially with the commercials that were released.
The new one-minute clip gives more reasons why next season should be very exciting. From new look teams, to more records possibly being broken, it will definitely give the public a lot of reason to look forward to tip off on October 17th.
https://www.youtube.com/watch?v=UcB1hzo8Xo8
The NBA has always made videos that capture fans’ attention by featuring some of the most notable moments from the previous year, while incorporating the most talked-about news from the offseason.
The 2017-18 season promises to be one of the best ever when it comes to the level of competition. It is also interesting to see what subplots will surface between teams and players, which will only add to the excitement the upcoming season already has in store.
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