Los Angeles Lakers legend Kobe Bryant definitely hasn't stepped on the brakes after his retirement a few years ago. Bryant, along with Houston Rockets superstar James Harden and other notable athletes, announced the founding of ‘Art of Sport', a body care product line specifically made for players and sportsmen and women.

The five-time NBA champion posted the announcement on his official Twitter account.

Marcy Medina of Women's Wear Daily wrote an article about Bryant's newest business venture, mentioning a crop of popular athletes who joined Bryant in promoting the products.

“Meet Art of Sport, a direct-to-consumer line of body products developed to help athletes reach peak performance and maintain healthy skin both on the playing field and off.”

“The all-star lineup includes Javier Baez, 2016 World Series Champion and All-Star second baseman; Sage Erickson, the top-ranked female professional surfer; James Harden, the reigning NBA MVP; Ken Roczen, world champion motocross and supercross racer; Ryan Sheckler, skateboarding legend and X-Games gold medalist, and Juju Smith-Schuster, the NFL’s leading wide receiver.”

Art of Sport's product line includes all kinds of skincare commodities like deodorants, antiperspirants, hair and body wash, and other similar products precisely created to enhance both performance and hygiene of athletes.

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Today's more modernized approach to athletes' gears, clothing, and accessories could have been one of the blueprints why Art of Sport ventured into creating a skincare product line that prioritizes sports performance.

Bryant has also invested into BodyArmor Sports Drink, a product dedicated to the hydration and nutrition of every athlete.