As the new season begins, it also marks the start of the first season where Nike is the NBA’s official jersey provider. That said, they welcomed the campaign with a video that will surely add more hype to fans who have long been looking forward to Tuesday night’s tipoff.
The clip depicts the story of a kid who dreams of playing in the NBA someday. It also features Nike’s most popular basketball endorsers like LeBron James, Paul George and Kevin Durant, who “Dante Grand” either learned from or competed against in the video with the title “Want It All.”
https://www.youtube.com/watch?time_continue=2&v=bvev1Bjx6oA
With all the player movements in the offseason, coupled with the level of talent the rookies this year have, the new season promises to be a very exciting one. Despite the Golden State Warriors being seen by many as the odds on favorites to retain their title, there are a number of teams that could contend for it, and give the Dubs a run for their money.
The video also sends a strong message to the young players to keep chasing their dreams. Like Dante, he worked hard for it and took the lessons he received from The King to heart, which helped him succeed in his college career, which led to his selection by the Cleveland Cavaliers.
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