Brooklyn Nets guard Spencer Dinwiddie is quickly becoming a household name. After just recently putting pen to paper on a three-year, $34.5 million extension with the Nets, the 25-year-old's foray into the fascinating world of basketball sneakers has now been placed in the limelight.
However, this is anything but your typical shoe sponsorship narrative. Dinwiddie is blazing a trail here by literally putting up his very own shoe brand — one that hopes to compete with the likes of Nike, Adidas, and Under Armour sometime in the future.
Elizabeth Swinton of Sports Illustrated penned a comprehensive discussion on Dinwiddie's avant-garde concept and his unique approach to a very lucrative industry.
Dinwiddie started his own shoe brand with the assistance of a company called Project Dream—a brand development organization that helped Dinwiddie create his own shoe, called K8IROS. From the start, Dinwiddie was given the freedom to test the shoes, design the logo, pick the release date and create the designs fans see each game.
For the 6-foot-6 guard, the most important thing is being able to express himself through his kicks, while at the same time using them as an avenue to showcase his beliefs and principles.
“To be able to make a statement, to be able to draw attention to something, to be able to pay tribute to something, or pay homage to someone,” Dinwiddie said, “it’s just continuing their legacy or hopefully furthering their cause and doing my little piece in showing that they matter and what they’re doing is important. [My shoes] is my way of doing that.”
Dinwiddie is definitely breaking the norm here. It does involve a huge risk on his part, but considering how fresh his kicks are, it would not be surprising if it somehow makes some noise in the near future.
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