The NFL has reportedly reached a deal to extend its streaming partnership with Amazon.
Amazon will have streaming rights to Thursday night games for the next three years, adding another three-year term after first partnering with the NFL in 2017 and re-upping for two more years in 2018.
Both Amazon Prime and Twitch were also granted the rights to stream an additional regular-season game at some point during the 2020 season (via ESPN):
Amazon Prime Video and Twitch will stream 11 Thursday night games broadcast by Fox, giving access to more than 150 million paid Prime members.
The regular-season weekend game streamed on those outlets will be played on a Saturday in the second half of the schedule. That game will be made available on free television in participating teams' markets.
According to Alex Sherman and Jabari Young of CNBC, the deal is worth north of the $65 million valuation of the last one inked in 2018:
The deal is a three-year agreement that keeps Amazon as an exclusive partner for live digital streaming of the NFL’s Thursday Night Football package. Terms of the renewal were not disclosed, but the package is worth more than its previous $65 million annual valuation, according to a person familiar with the matter.
Ratings had been a sticking point for the NFL just a few years ago, but they have seen a fairly drastic increase in each of the last two years.
Naturally, the NFL capitalized on the ratings boost by acquiring a higher annual valuation from Amazon, which will ensure Amazon Prime viewers are entitled to coverage of Thursday Night Football for at least the next three seasons.
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