NFL news: Teams will be able to sell signage on seats closest to the field

In an effort to make up lost revenue due to fans not being able to attend games, NFL teams will now be allowed to sell signage on seats.

NFL teams looking to recoup some of the losses from a presumed lack of fans this upcoming season have gotten some good news today.

In a report by the Sports Business Journal, NFL teams will be allowed to sell ad space for the first six to eight rows of their stadium, prime real estate for the TV cameras. These sponsorships will be limited to local sponsors and cannot be in competition with league sponsors.

This will limit the companies teams can approach slightly, but is still a big opportunity for both teams and companies looking to expand their reach. Prior to this rule, local team sponsors needed to be at least 40 feet above field level, outside of the view of the TV cameras. Only league approved sponsors were allowed on the sidelines and in the view of the cameras.

This will help teams make extra money in lieu of having fans in the stadium, especially in the seats closest to the field, which are the most expensive. This ruling comes after another ruling prohibiting the sale of those tickets to fans due to worries about player safety and the spread of the Coronavirus.

While things are still way up in the air in regards to the 2020 season, especially with cases of the virus continuing to rise in many parts of the country, the NFL is still trying to move ahead with the season as scheduled. As things progress, however, things are not looking good. The annual Hall of Fame Game, which normally kicks off the preseason, is being cancelled.

As the calendar moves into July, the pressure continues to rise on the NFL and what they will do about the upcoming season. Only time will tell if football will be able to be played later this year.