New England Patriots owner Robert Kraft is all in.

In a video posted by ESPN on Twitter, the multi-time winning owner will auction off his Super Bowl LI championship ring as part of the All-In Challenge that aims to raise funds for COVID-19 relief efforts.

The ring was from the Patriots' win against the Atlanta Falcons in 2017, during which they achieved an improbable comeback.

Down 28-3 in the third quarter, the Patriots — who were led by former starting quarterback Tom Brady — stormed back and stunned the football world by blanking off Atlanta the rest of the way and capping off a 25-point come-from-behind win to secure the Super Bowl LI title. The comeback is the biggest in Super Bowl history.

Apart from the historic ring, the winning bid will also receive a visit from Kraft himself, with the team even willing to pick up the winner via their private jet if he or she is not within close distance to Gillette Stadium.

The All-In Challenge is an initiative of Fanatics founder and chairman Michael Rubin, who also is the co-owner of the Philadelphia 76ers and the New Jersey Devils. To date, various celebrities and athletes — including Brady himself who offered a once-in-a-lifetime experience to see him play with the Tampa Buccaneers the first time — had presented something for auction to raise money to feed families amidst the global pandemic.

Whoever is going to win the bid for Robert Kraft's Super Bowl LI ring will own a significant piece of NFL history, while the money it will make will go to families who are in desperate need of help.

It sounds like a win-win.