New England Patriots owner Robert Kraft pleaded not guilty to two misdemeanor counts of allegedly soliciting prostitution in Florida, per CBS news.

Kraft and 24 other people were accused of paying for sex acts at Orchids of Asia massage parlor in Jupiter, Florida. They were charged by the Palm Beach State Attorney's Office. According to CBS Boston, he visited the parlor twice, including the day of the AFC Championship game.

There is video evidence of the inciden. His lawyer has gone ahead filing a waiver for his arraignment, which was scheduled for this Thursday.

Over the weekend, Kraft issued a public apology addressing the case.

“I am truly sorry. I know I have hurt and disappointed my family, my close friends, my co-workers, our fans and many others who rightfully hold me to a higher standard,” Kraft said on Friday. “The last thing I would ever want to do is disrespect another human being.”

Though he pleads not guilty through his lawyers, if convicted, he could be faced with one year in jail according to CBS Boston.

The NFL's Personal Conduct Policy applies to not only its players, but also the coaches and owners as well. They all have to be careful of their actions. Kraft's actions not only affect him, but they also hurt the NFL.

Kraft is asking the judge to schedule a jury trial over a bench trial (trial by judge) for the case. There has not been any word from the NFL for a potential suspension or fine for the Patriots' owner.

As more information is uncovered and a final ruling for the case is made, the NFL will make a decision soon after.