The new logo that the Los Angeles Rams unveiled nearly two weeks ago upset the majority of fans, but it still ended up helping the community. To help those in need, Los Angeles raised $2.3 million for charity, in large part due to the fans' anger towards the new logo.
In an attempt to raise money for the United Way of L.A. and the L.A. Regional Food Bank, Rams COO Demoff made a promise. He exclaimed that if the Rams raise over $2 million, he promised to read the meanest tweets pertaining to the logo. Seeing that fans and community members were able to come through, Demoff held true on his promise.
It's safe to say that Rams fans didn't hold back in their responses to Demoff's challenge. At the least, Demoff pointed out that the feedback, whether it be positive or negative, is appreciated.
âWhile it isnât always the easiest to hear, we value the commentary you have provided on the logo & colors,â Demoff tweeted. âWe are excited about the future of our team, our brand & our stadium, but recognize we can always get better through feedback and engagement and appreciate your passion.â
When the Rams released their new logo, it was met with an overwhelming sense of disappointment from fans. While the colors were nice to see, the logo could be mistaken for the Los Angeles Chargers.
That isn't something that Rams fans want. Especially since they'll be sharing a stadium with the Chargers. Despite the resounding boos that the Rams received with their new logo, it helped create some success in their charitable work.
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