A rebranding has occurred within the Clippers organization
The franchise that changed their logo and uniform last year has subtly transitioned from the Los Angeles title to “L.A.” instead.
Mike Chamernik of Uni Watch explains it all in this quote:
“The Los Angeles Clippers not only changed their name, but they did it a year ago. No one has seemed to notice. Yes, they are still known as the Clippers. The L.A. Clippers.
As in, that’s their location name. Not just an abbreviation.
Why is this such a big deal? It’s actually purposely not meant to be.
The Clippers changing their logo and uniform was going to be a very obvious thing that the team couldn’t hide — so they did their best attempt at announcing it without calling to attention how badly they wanted to detach from their old reputation.
The humor on this video allows for the comedic aspect to take over and supplant the dark cloud that was the Donald Sterling incident and the long time back seat they’ve taken to the Lakers.
This change will give due justice to a franchise that has turned around from being the laughing stock of the NBA to a team that has made the playoffs the past five seasons — winning 50 games or more in the past four.