Shoe and apparel brand Reebok will release a new version of Allen Iverson‘s signature sneaker, the classic Question Mid designed by L.A. designer Melody Ehsani, meant to celebrate the importance of the women in his life.
The new campaign ad will feature all of Iverson’s daughters — Dream, Messiah, and Tiaura — along with their mother, Tawanna Turner.
“Aside from being one of the greatest players, Iverson to me more so was a cultural leader and game changer, so I made sure to embody some of those elements into the shoe,” Ehsani said in Reebok's official press release.
This updated version of Iverson’s first ever signature shoe has various innovative design elements to it. The sneakers boast three different shades of leather, giving it a multi-tonal look.
Embossed on its tongue is one of Iverson’s most famous tattoos, which displays the words “Hold My Own,” and a removable Velcro patch on the heel which will allows switching out three other patches that each feature a different one of his tattoos.
The inside of the sneaker will also feature images of Iverson’s iconic cornrows and the blue bandanna he's been known to wear off the court during his early playing days. The upper has a black patent toe box, the sole remains ice blue as a nod to the original Question, and there are two lace options – one in tonal vegetable tan, and another in black and vegetable tan bungee-inspired lace.
The shoes will debut this Friday, Dec. 2 with a retail price tag of $160 at Melody Ehsani’s Los Angeles store at 424 1/2 N. Fairfax Ave.
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