New York Liberty star Sabrina Ionescu is already known for her unparalleled work ethic. Now, she embodies that spirit in BODYARMOR’s new ad campaign.
The company's “One More” campaign is centered around the belief that hard work and relentless passion push us to be our best. For Ionescu, that belief is what has elevated her to where she is now.
“I think that ‘One More’ is kind of a lifestyle,” Sabrina Ionescu tells ClutchPoints. “In my everyday training, in my everyday life, it’s just wanting to be more, wanting to be better.”
In the new ad for BODYARMOR Sports Drink, debuting on a national broadcast in the first round of the 2022 NBA Playoffs, Ionescu appears alongside Philadelphia 76ers star James Harden. The ad also features Alex Morgan, Naomi Osaka, Trae Young, Mookie Betts, Baker Mayfield, Dustin Johnson, and Ally Love.
In the ad, these superstars of their respective sports are hungry, looking for one more — an attitude that’s fueled by BODYARMOR.
https://www.youtube.com/watch?v=h43on43XwTU
BODYARMOR’s “One More” mantra also manifests itself in Ionescu’s current offseason regimen.
“My days are just filled with workouts and really getting mentally prepared,” Ionescu explains. “Get better. That’s the goal, every single day.”
In the midst of intense workout sessions throughout the day, Ionescu naturally gravitates toward her drink of her choice: BODYARMOR. She has partnered with the sports drink company for the past two years, and it was her friend and mentor, Kobe Bryant, who had a big hand in it.
“[Bryant] really was the one who first introduced me to BODYARMOR,” Ionescu recalls. “So that’s something that I’ll never forget and definitely plays a big role in why I love this brand so much.
One of Sabrina Ionescu's main goals entering the 2022 WNBA season is staying healthy. An ankle injury derailed her rookie season, and she dealt with ankle tendinitis in her second year as well.
To prevent future injuries, hydration plays a vital role in her training, and being able to refresh and recharge her body is crucial. In the midst of never-ending offseason workouts, she prefers a drink “filled with potassium and electrolytes and vitamins” — which made BODYARMOR an obvious choice. Not having artificial sweetener helps too, she notes.
The importance of hydration extends beyond the gym or the hardwood, and into Ionescu’s home life as well. Whether she’s on the court or on the couch, she can often be found with a peach mango, orange mango, or kiwi BODYARMOR in hand.
“I never get bored,” Ionescu said of the variety of flavors.
And with the 2022 WNBA season right around the corner, she’ll be back in the grind with a plethora of BODYARMOR drink flavors at her side.
It’s fitting, then, that Ionescu is one of the faces of BODYARMOR’s new “One More” campaign. The mantra is at the core of her work ethic.
And as she grows further into WNBA stardom, Sabrina Ionescu will keep looking ahead, relentless in her pursuit of perfection.
“Just pushing myself to be the best. That’s really what that whole theme embodies, and it’s really what I try to live by every single day.”
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