The endorsements don't stop raining-in for retired superstars like the charismatic Shaquille O'Neal, who is Shopping Small with rapper Kendrick Lamar in this new American Express ad.

Whether you're a fan of the Luscious Lamar Bar or the Shea Butter Shaq soap, you have to love the chemistry between these two.

After all, if anyone knows what's good for your skin, is Mr. Gold Bond himself — Shaq.