The LeBron James recruitment campaign has officially started in the City of Brotherly Love, as Power, a Philadelphia-based company put up three billboards on a highway toward downtown Cleveland this morning, expressing their desire for The King.
A Philadelphia-based company put up three billboards on highway to downtown Cleveland this morning saying that city wanted LeBron. Here they are in order. pic.twitter.com/vntsa8h3mE
— Darren Rovell (@darrenrovell) February 26, 2018
The billboards start very subtle, highlighting James' number in red with a crown, along with Ben Simmons on the opposite wing, Robert Covington and Dario Saric at the baseline, and All-Star big man Joel Embiid front-and-center in the paint.
They suddenly turn more evident with phrases like “Complete The Process,” which eventually turns into the hashtag #PhillyWantsLeBron.
Power is “an interfaith organization committed to building communities of opportunity that work for all,” and one that represents over 50 congregations throughout Southeastern and Central Pennsylvania, according to the company's website.
While these recruiting efforts are completely independent from the NBA, they send a very clear message that the city of Philadelphia is very keen on attracting the four-time MVP and three-time champion into their basketball team.
James has been strongly linked to the Los Angeles Lakers this offseason, though the latest string of trades the Cleveland Cavaliers' front office pulled off prior to the trade deadline could have proved enough to entice the 15-year veteran to stick it out in Cleveland, dependent to the promise shown throughout the season and how far the team can get through the postseason.
The Sixers are currently in seventh place in the East, but boast a myriad of promising players, ones that have proven more adept to making a winning roster than the Lakers have thus far.
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