Tim Duncan has been the face of the San Antonio Spurs franchise the past 19 years. But not for free.

The San Antonio Express-News reports that Duncan is suing Keller Williams realty over using his image in a Facebook post.

The image showed Duncan holding a sign with Robert Elder's (an agent for the realty company) logo and website.

Via the Express-News:

“It was just so blatant and so shameless,” Michael D. Bernard, a lawyer representing Duncan, told the paper. “We don’t want people to think this is OK or that it goes unnoticed, because it doesn’t. There is a consequence to it.”

The paper reported the photo was posted last Wednesday at 11:21 a.m. but was since deleted at the request of Duncan’s lawyers, according to Bernard. Elder’s Facebook page reportedly had similar altered images featuring the likes of Dwayne “The Rock” Johnson, Eva Longoria and Mark Wahlberg, but the page appears to have been shut down.

Pretty poor form by the realtor and agency.

Duncan is reportedly seeking an unspecified amount and punitive damages.

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