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UConn star Paige Bueckers lands heartwarming NIL deal

UConn, Paige Bueckers

Following an injury-plagued regular season, Paige Bueckers is putting on a very strong run through the NCCA Tournament. The UConn Huskies point guard, fresh off of a thrilling Elite Eight win, is starting to win the hearts of fans off the court as well.

Bueckers has agreed to a NIL deal with Chegg, an education service. The two sides are partnering with Goodr, a company that fights food insecurity, to provide 6,000 free meals at a pop-up grocery store in Minneapolis, MN, which is close to where the UConn star grew up and where the women’s Final Four is being held.

Bueckers told Alexa Phillipou of ESPN that her deal with Chegg is just the start of her endeavors to give back to her community.  The Huskies’ floor general hopes to provide more free meals and sees an opportunity to use her platform for charitable efforts.

“I am really lucky to have grown up with food on the table,” Bueckers said. “Today I want to make sure I am sharing the opportunities I get and the resources I have with others who might need a hand. I have a lot of privilege and my responsibility to share.”

To punch UConn’s ticket to the Final Four, Bueckers went off in a thrilling matchup against the North Carolina State Wolfpack. She scored 23 points across the second half and two overtime periods, ending the win with a game-high 27 points and six rebounds. Bueckers dealt with a knee injury earlier this season but bounced back to produce at a high level during March Madness.