The UFC is unveiling new Venum fighter uniforms for 2021.
The company released a trailer Tuesday with an ode to a past Venum partnership and showcasing some of MMAโs top stars, including womenโs flyweight champion Valentina Shevchenko.
๐๐ฃ๐จ๐ฅ๐๐ง๐๐ ๐๐ฎ ๐ฉ๐๐ ๐๐ค๐ช๐ง๐ฃ๐๐ฎ. ๐๐ซ๐ค๐ก๐ซ๐๐ ๐๐ค๐ง ๐ฉ๐๐ ๐๐ช๐ฉ๐ช๐ง๐.
[ Explore the new collection: https://t.co/j5B1Dgf6fJ ] pic.twitter.com/dPkFCzgYh5
โ UFC (@ufc) April 6, 2021
This is a deal over nine months in the making. The UFC previously announced it was switching from the Reebok partnership to a new deal with Venum.
The new kits do not appear wholly different from the Reebok uniforms donned by fighters in recent years, though the color schemes and lines do appear more varied. These kits will make their debut on Saturday, officially ending the six-year run with Reebok.
UFC president Dana White said last summer the company was delighted to be working with Venum once again:
โWeโre pumped thatย VENUM will be joining us as our new exclusive global outfitting and apparel partner,โ White said, per the UFC website. โVENUMย is an iconic combat sports brand that understands the unique needs of MMA athletes.ย Franck Dupuis and his team at VENUM have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel.ย Weโre looking forward to collaborating with them on this next evolution of UFCโs outfitting program.โ
The more weathered UFC fans will surely appreciate the throwback touch.
Venum was indeed a staple of the company and its fighters at the end of the 2000s and into the 2010s before the Reebok sponsorship began. The trailer pays homage to the โjourneyโ while also looking forward to the future for the marquee brand in mixed martial arts.
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