Kevin Durant has become the Jim Rome of the NBA, with his often hot-take-truther style, sparking controversy from time to time. During the second part of an interview in The Bill Simmons Podcast, Durant touched on the sensitive subject of sneakers, claiming no kid wants to play in Under Armour shoes.

Speaking about college talent, Durant chimed in claiming shoe companies have a huge stake on where high school players commit, sometimes making the signing process a brand race.

“Shoe companies have a real, real big influence on where these kids go,” Durant said, via Josh Stirn fo 247 Sports. “Nobody wants to play in Under Armours, I’m sorry. The top kids don’t because they all play Nike.”

“Everybody knows that [nobody wants to play in Under Armour shoes]. They just don’t want to say nothing, but the kids that play that grew up in an Under Armour system. They go to Maryland.”

While teammate Stephen Curry, known as the face of Under Armour, might disagree, even he wore Nikes to start out his career and only switched to UA after his pitch denied him a chance to carry a signature line like Durant's or LeBron James'.

The University of Maryland even sports the UA logo in its jerseys, being CEO Kevin Plank's alma mater; much like the University of Oregon dons Nike after Phil Knight — making this a rather territorial business between brands on a particular market.